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OUR STORY

Within the vast panorama of the fashion universe, Sestra stands as a beacon of innovation, merging the principles of sustainability, diversity, and the grace of modest dressing. Named after the Russian word for "sister," Sestra transcends the traditional confines of fashion to weave a tale of inclusivity, environmental guardianship, and timeless beauty.


Our odyssey commenced in 2021, blooming into full expression by 2024, with Sestra being more than a mere brand—it's a manifesto for embracing the unique narrative of every woman. We craft collections that resonate with the soul of modest fashion, celebrating an array of styles, physiques, and cultural backgrounds with a modern and inclusive twist.


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The Founders

A Fusion of Psychology and Marketing   


At the heart of Sestra's inception are two visionary women: Maryam, a psychologist, and Alaa, a marketer. Their combined strengths form the cornerstone of the brand. Maryam brings an in-depth understanding of the human psyche, ensuring that our collections not only adorn the body but also speak to the mind and soul, promoting well-being and self-confidence. Alaa, with her prowess in marketing, ensures that Sestra's message of empowerment and sustainability reaches every corner of the globe, connecting with women from all walks of life.


This dynamic duo's partnership underscores the power of combining diverse expertise to create a brand that stands for more than fashion—it stands for a movement. Maryam and Alaa's vision is woven into every aspect of Sestra, embodying the belief that together, women can create monumental change.

  • Crafting Elegance with Purpose

Each piece at Sestra is a narrative waiting to be told, championing the idea that fashion is a platform for empowerment and inspiration. Moving beyond the transient allure of trends, our mission is to offer a wardrobe that is as enduring as it is pioneering. Designed with meticulous care, our garments aim to reflect the complex beauty of their wearers, serving not just as attire, but as companions through life's journeys.

  • Our Green Commitment: Forging a Sustainable Path

Sestra's essence is deeply rooted in sustainability. As pioneers in the eco-conscious fashion movement, our commitment to the planet is unwavering, with initiatives focused on minimizing waste, enhancing recycling efforts, and advocating for sustainable living. We envision a future where fashion and nature exist in harmony, guiding our steps towards a more sustainable tomorrow.

  • Empowering Women, One Garment at a Time

More than a collection, Sestra is a community—a sisterhood bound by the shared belief in the power of support and unity. Our foundation serves as a beacon for aspiring entrepreneurs, offering a hand to women stepping into their own ventures. With Maryam and Alaa's leadership, Sestra is a testament to the strength found in sisterhood, where every woman is valued and empowered.

  • The Sestra Promise: Craftsmanship, Accessibility, Integrity

Our dedication to excellence, accessibility, and ethical integrity is unyielding. We believe in making high-quality, timeless fashion accessible to everyone, celebrating the art of craftsmanship in every piece we offer. Sestra stands as a symbol of our commitment to these values, bridging style with substance.