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OUR STORY
Within the vast panorama of the fashion universe, Sestra stands as a beacon of innovation, merging the principles of sustainability, diversity, and the grace of modest dressing. Named after the Russian word for "sister," Sestra transcends the traditional confines of fashion to weave a tale of inclusivity, environmental guardianship, and timeless beauty.
Our odyssey commenced in 2021, blooming into full expression by 2024, with Sestra being more than a mere brand—it's a manifesto for embracing the unique narrative of every woman. We craft collections that resonate with the soul of modest fashion, celebrating an array of styles, physiques, and cultural backgrounds with a modern and inclusive twist.
The Founders
At the heart of Sestra's inception are two visionary women: Maryam, a psychologist, and Alaa, a marketer. Their combined strengths form the cornerstone of the brand. Maryam brings an in-depth understanding of the human psyche, ensuring that our collections not only adorn the body but also speak to the mind and soul, promoting well-being and self-confidence. Alaa, with her prowess in marketing, ensures that Sestra's message of empowerment and sustainability reaches every corner of the globe, connecting with women from all walks of life.
This dynamic duo's partnership underscores the power of combining diverse expertise to create a brand that stands for more than fashion—it stands for a movement. Maryam and Alaa's vision is woven into every aspect of Sestra, embodying the belief that together, women can create monumental change.